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Unique vending machines attract food-conscious consumers

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Unique vending machines attract food-conscious consumers

When it comes to fresh food, if consumers don’t know why your produce is better, it will often go unnoticed. To engage consumers, you must create and communicate value. In this YouTube clip, I provide insight into a fresh produce marketing project focused on selling the benefits of convenient, better, food. This project is building interest and trust in fresh-food vending and enabling produce specialists, the Mackays Family, to attract more food-conscious consumers. Their fresh-food vending machines are pleasing people across South-East Queensland and attracting attention around the world.

 


I would be keen to know your thoughts on adding value through the creation of unique products. Comments welcome below … 

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